ProfiArt, an important provider on the painting supplies market in Romania, increased its sales and number of users only a month after implementing our E-commerce solution. Find out the benefits gained by the profiart.ro store, directly from our client.
ProfiArt is a company that sells a wide array of products for plastic artists and handmade activities. In order to sustain their desired development in the online area, the company’s managers invested in a customizable electronic commerce platform, implemented by our E-commerce Division. After only one month, the advantages gained by profiart.ro were easily translatable into figures.
“Even after the first month of using the new platform we registered growths compared to the same period of the previous year: sales increased by more than 30%, the average value of the shopping cart doubled, user number increased by 25% and time spent browsing the site increased by over 20%. Also, the number of users coming from mobile platforms has surpassed, for the first time, the number of desktop users. Basically, we registered significant growth in regarding all important indicators”,
explained Gabriel Varzan, IT Manager for ProfiArt.
With the new structure of the profiart.ro website, pages are indexed much more efficiently, resulting in better visibility for products. Also, the system allows the customization of the online store based off the latest market trends, with the possibility to attach documents, images, videos and many more.
The ProfiArt online store can now include an unlimited number of ramifications for classifying over 40.000 different products in the catalogue. Also, specific pages can now be created for the separate listing of new products, ones that are part of promotions or that have similar characteristics.
The E-commerce software allows ProfiArt to meet clients with promotions, to quickly give answers to requests straight from the specialized support section on the website, and to show relevant information to buyers, in a much more accessible way.
Also, the platform includes a notification system, along with the possibility to track client behavior on the profiart.ro website, so that the store’s managers can make precise reports and analyses, in order to create strategies for business improvement.
The decision to invest in our E-commerce solution was made by the ProfiArt team because the old system didn’t guarantee their desired online development.
“An e-commerce solution was imperative, being a very important sales and visibility channel. After analyzing a number of systems, the one proposed by Senior Software was the best fit for our needs regarding functionalities, versatility and costs. The supplier quickly understood our requests and also came with new ideas which we implemented. In this field, an e-commerce solution is essential, not only in regards to sales, but also to the permanent connection which we need to have with our clients”,
added Gabriel Varzan.
ProfiArt is a company founded in 1997, which specializes in selling products for plastic artists and handmade activities. The company has two shops in Bucharest, a national distribution network, specialized services and the widest array of products available in Romania.