DYNAMIC DASHBOARDS
Software for analyzing key business performance indicators
BI DASHBOARDS
Ready-to-use dashboards: All your critical data, one click away
Dashboardurile preconfigurate si interactive sunt concepute pentru a transforma datele complexe in informatii clare si actionabile. SeniorAnalytics ofera dashboarduri pentru toate ariile functionale – financiar, vanzari, logistica, productie, HR – si sunt complet integrate in platforma SeniorVisualBI. Fiecare dashboard se conecteaza direct la SeniorDataHub, oferind o imagine completa si actualizata a performantei companiei.
Key benefits of ready-to-use dashboards include:
- Immediate access to company performance indicators
- Intuitive, interactive visualizations ready for use
- Continuous monitoring of financial and operational results
- Fast flexibility and customization aligned with business objectives
WHY SENIORANALYTICS?
Ready-to-use analytics, built for fast decisions
SeniorAnalytics is designed around efficiency and clarity. Every component is built to deliver relevant insights without additional configuration or export steps. The solution combines rapid deployment with an interactive, role-based experience tailored to every level of the organization.
Predefined dashboards
Direct Access to Real-Time Data
Interactive design & drill-down
Visual customization
WHAT OUR CLIENTS SAY
Pro Activ improved its sales performance
We have reached over 600 unique clients served monthly and we are committed to providing positive experiences to our partners, and without CRM it would have been much more difficult for us to manage pricing, delivery areas and ensure the accuracy of the information we transmit to the market.
Alin Ionescu
SPECIALIZED DASHBOARDS
Predefined reports for each role and department
Intuitive and preconfigured dashboards provide quick access to essential performance indicators, structured by key roles and departments. Interactive visualizations help monitor business evolution in real time and ensure prompt reaction to changes.
- SALES AND MARKETING
- FINANCIAL AND CONTROLLING
- LOGISTICS AND DISTRIBUTION
- PRODUCTION
- HUMAN RESOURCES

Provides a complete picture of commercial performance and customer interaction. Allows tracking of sales trends and their correlation with market segments and purchasing behaviors.
- Sales analysis by segments, products, customers, channels and geographic areas
- Tracking sales trends by agents, teams and regions
- Pipeline analysis and identifying opportunities through predictive models
- Monitoring the performance of commercial teams and key performance indicators (KPIs)
- Analysis of discounts, margins and the impact on profitability
- Evaluation of price variations and effects on revenues
- Customer segmentation through the RFM model
- Identification of profitable customers and monitoring of inactive ones

Provide visibility over financial results and cash flows. Enables tracking of profitability, cost control and budget evaluation in real time.
- Analysis of consolidated financial statements (P&L, balance sheet, cash flow)
- Monitoring of budget vs. achieved, with real-time update
- Analysis of costs and profitability by products, cost centers and distribution channels
- Evaluation of liquidity, profitability and turnover indicators
- Optimization of expenses and adjustment of budgets according to trends
- Management of invoices to be received and paid
- Rapid collection of financial data in a single screen, for quick and informed decisions

Presents a clear picture of inventory levels and rotation. Helps in planning supply and maintaining the balance between demand and resources.
- Monitoring inventory levels, coverage and rotation over defined periods
- Identifying slow-moving items or obsolete stocks
- Optimizing inventory levels to reduce losses and increase product availability
- Real-time reporting of available stocks, their movements and value
- Analysis of logistics costs and traceability across the entire supply chain
- Evaluation of delivery performance (on-time, cost per order)
- Support for planning supply requirements
- Visualization of warehouse and transportation performance through dedicated dashboards

- Monitoring of the OEE indicator (Overall Equipment Effectiveness)
- Analysis of production costs, losses and factors influencing yield
- Tracking cycle times, resource utilization and efficiency on production lines
- Reporting of performance by cost centers, teams and shifts
- Identification of bottlenecks and deviations from the production plan
- Visualization of productivity indicators for continuous optimization of processes

Highlights the structure and costs of personnel at the company and department level. Supports decisions regarding human resources budgeting and monitoring team efficiency.
- Analysis of salary costs, bonuses and increases by departments and profit centers
- Monitoring of staff structure, fluctuation, absenteeism and cost per employee
- Evaluation of team performance and productivity at the department level
- Analysis of skills and their correlation with organizational KPIs
- Optimization of HR budgets and their alignment with business objectives
- Simulation of scenarios of the impact of salary changes on costs
- Complete visibility into personnel expenses
READY-TO-USE DASHBOARDS
Multiple dashboard sets. One goal: Smart decisions.
Intuitive and pre-configured dashboards provide quick access to essential performance indicators, structured by key roles and departments. Interactive visualizations help monitor business evolution in real time and ensure prompt reaction to changes.
Discover how you can sell more
The sales analysis dashboard provides a detailed view of the essential factors that influence the sales process, allowing you to make strategic decisions based on accurate data.
Features
- Segmentation of customers according to needs, preferences and buying behavior
- Predictive sales analysis to identify areas with high growth potential
- Evaluation of product and category performance through Pareto analysis (80/20)
- Monitoring of sales performance with advanced analytical tools
- Sales pipeline analysis to monitor and manage leads and opportunities
- Analysis of sales evolution by customers, channels, regions and periods
Transparency in profitability analysis
The profitability analysis dashboard facilitates a precise allocation of variable direct costs, providing a complete picture of the profitability of the business.
Features
- Evaluate profitability by product, customer, distribution channel or segment
- Identify the elements that influence operational profitability, such as variable costs and sales volume
- Comparative analysis between planned and actual costs to measure deviations
- Highlight the sources of profit and the contribution of each business area
- Determine the segments with the highest priority for the efficient allocation of resources and investments
- Monitor the evolution of gross margin and net profit by periods, divisions or product lines
Manage company costs more efficiently
The spending analysis dashboard allows organizations to identify spending categories with the highest purchase value and suppliers with the highest costs, providing a complete picture of the financial structure.
Features
- Monitor spending in real time to assess the total cost volume
- Evaluate supplier performance, including filtering by active, new or all suppliers
- Determine spending trends and areas where efficiency measures can be applied
- Detailed spending analysis by supplier and cost category
- Correct allocation of costs by suppliers and categories
- Compare planned costs versus actual costs to identify deviations
Access to consolidated financial statements
The financial indicator analysis dashboard helps teams visualize, monitor and report performance indicators, maximizing profit and reducing losses.
Features
- Identify sources of profit and loss for strategic decision-making
- Evaluate the profitability of products and services offered
- Review and analyze financial data for a quick understanding of the company's situation
- Access data on the company's ability to generate value
- Identify anomalies in asset and liability accounts
- Evaluate the company's financial position at a given date through summary balances
Optimally manage procurement activities
The procurement control and optimization dashboard helps detect areas where savings can be made and minimize risks.
Features
- Identify dependence on a single supplier to avoid the risk of supply interruption
- Monitor and compare procurement prices by item to prevent excessive fluctuations
- Analyze the most purchased products and verify that the purchase is at the correct price
- Manage procurement volume and identify areas with potential savings
- Track volume and savings or losses from procurement by category and product
- Evaluate supplier performance based on price, delivery time and quality indicators
Easily monitor customer receivables
The Accounts Receivable Dashboard helps you manage cash flow efficiently, which is essential for the success of any business, regardless of its size.
Features
- Collect relevant data and display it in real time on a single screen
- Monitor collection progress and identify actions to reduce outstanding balances
- Analyze DSO and receivables trends
- Centralize financial information for immediate access to accurate data
- Manage and track your receivables collection process
- Generate automatic alerts and reports for overdue and upcoming due dates
See balances owed to suppliers
The dashboard for paying invoices to suppliers provides a clear picture of expenses compared to revenues and allows for precise monitoring of payment obligations.
Features
- Detailed analysis of expenses compared to revenues
- Centralize financial data for quick access to accurate and updated information
- Identify critical or high-priority invoices to avoid penalties
- Efficient management and planning of the payment process
- Monitor the level of payment of invoices and terms to suppliers
- Analysis of payment flow by periods, cost centers and expense categories
Improve business performance
RFM (Recency, Frequency, Monetary Value) analysis is an efficient method of segmenting customers based on their purchasing behavior, evaluating how recently, how frequently and how much they purchased the products or services offered.
Features
- Automatic classification of customers based on RFM criteria (recency, frequency, monetary value)
- Analysis of the evolution of the RFM score for each customer or segment
- Interactive visualization of RFM segments in dedicated dashboards
- Identification of inactive, loyal or high-potential customers
- Monitoring of purchasing behavior by channels, areas and periods
Monitors profit & loss and balance sheet reports
Both the profit and loss account and the budget are essential tools for financial analysis and monitoring. Used constantly, they support the development and stability of a business.
Features
- Optimize expenses and allocate resources to activities with positive impact
- Adjust the budget according to trends identified in the Income Statement report
- Analyze budget deviations and identify causes that affect profitability
- Compare results through Budget vs. Current Month Actual and Year To Date Actual vs. Budget type analyses
- Generate consolidated financial reports for multiple entities or subsidiaries
USE CASES
From data to decisions — complete control over organizational performance
SeniorAnalytics delivers a unified view across the entire organization, transforming complex data into clear, actionable insights. Every management level – financial, operational, or strategic – benefits from dedicated tools that support fast, confident decision-making.
Financial Management
• Profitability analysis by cost centers, products, and legal entities
• Rapid identification of budget deviations and unprofitable areas
• Full visibility into key financial indicators and overall performance
Operations & Supply Chain
• Identification of operational bottlenecks and optimization of logistics flows
• Performance tracking by production lines, cost centers, and suppliers
• Increased operational efficiency through rapid response to variances
Strategic Management
• Evaluation of organizational and group-level performance
• Tracking of strategic objectives and performance trends
• Support for investment decisions, resource allocation, and planning
LICENSE TYPES
Flexible licensing: choose what fits your business
The SeniorDashboards solution features a modular structure and can be delivered in multiple packages. The system covers a wide range of focus areas, including financial performance, operational efficiency, customer behavior, and sales trends. Each module can operate independently or be integrated with others, ensuring maximum flexibility and scalability based on the size and complexity of your business.