SeniorSFA - The Complete Solution for Your Presales, Van sales, Merchandising and Marketing activities

SeniorSFA helps manufacturers and retailers achieve maximum results in the field.

Wondering what can you do with SeniorSFA?

With SeniorSFA you can automate your entire workflow,
from the point of sale visit preparation to the analysis and optimization stage.

Plan the day-to-day activities of field teams

You will be able to plan the current day, providing field agents with key information regarding the store, orders, digital lists of activities, goals and targets to reach and many more.

Increase product availability and promotional efficiency

The field team can digitally review the stores to check if the contract conditions, product placement are met and to evaluate the store’s performance.

Be always one step ahead of the competition

You will be able to use the information gathered during store visits as the basis for identifying new promotional opportunities and for setting up future company strategies.

Companies that have already chosen Senior Software solutions:

Effectively track the field teams’ activities with SeniorSFA

Ask for a personalized demonstration!

Download the SeniorSFA presentation!

Who from my company can use SeniorSFA?

Sales Director

• Defines the strategy and goals
• Views dashboards and reports
• Account planning

Supervisor

• Views sales team performance
• Manages team activities
• Creates customer presentations
• Views Reports
• Assigns tasks to other team members

Merchandiser

• In-store auditing
• Guided visits
• Step by step activities
• Product availability

Sales agent

• Order taking
• Performs presales activities
• Consults and presents sales materials
• Streamlined pre-call planning
• In-store tasks

DSD and Van sales Representatives

• Delivery
• Cash Collection
• Inventory
• Invoicing
• Reports

What SeniorSFA clients say:

SeniorSFA is a very stable and very responsive application, meaning that the data from the field arrives in an extremely short time at the headquarters. It has simplified the way of working a lot. Also, it helped us to optimize the amount of sales very much, in the sense that we watch more closely how the product performs at the customer and we have a history that we monitor. Having access to the history of returns, we were able to find out where there are problems, what solutions are needed to reduce this percentage and, thus, we have greatly reduced returns.

Marius Chiorean, Property Manager - Torockoi, manufacturer of cheese and other dairy products

The SFA solution allowed us to guide the sales representatives to the areas with the highest demand and to outline strategies for the areas where the demand was lower, so that we could register growth in these segments as well. Moreover, we have reduced the order processing time quite a lot. […] With SFA, any information is processed directly from the field, without errors, each order being taken immediately into the system, without intermediaries.

Adrian Buica, IT Manager - Sano Vita, one of the main players in the vegetarian food market in Romania

What are SeniorSFA’s capabilities?

Offline working mode

Sales agents can perform their tasks successfully even in areas without internet access

Available on Android, IOS, Windows

The solution offers high flexibility even when it comes to the hardware infrastructure

Access for external suppliers

The companies that are involved in your promotional activities or other kind of activities, will be able to use the application, and you will be able to follow closely the progress

Connects with other software systems

The SeniorSFA solution can be integrated with the systems you already have in your company (e.g. ERP, Business Intelligence)

Do you want to know how SeniorSFA can help you increase the productivity of your field teams?

Ask for a personalized demonstration!

For what kind activities is SeniorSFA useful?

Presales

Plan visits
Check and fill customer information (contact details, stocks, prices, etc.)
Take orders
Bill invoices
Print receipts
Gathering field information

I need this module!

Van Sales

Plan visits
Check and fill customer information
Take orders
Direct selling
Stock Management
Print receipts/invoices
Gathering field information

I need this module

Merchandising & Marketing

Plan visits
Check and fill customer information
Monitor the shelf placement of products
Promotion management
Gather information about the placement of your products
Gather information about competitors
Monitor the placement of promotional materials

I need this module!

sfa agenti de vanzari mobile Targete si Analiza

Targets & Analysis

Establish custom sales objectives for each team or agent
Track Sales targets: Total number of visits, success rate for each one, Sales, Revenue, etc.
KPI analysis

I need this module!

Backoffice

Define users and group of users
Create forms and questionnaires
Plan marketing campaigns
Create and allocate tasks to field employees
View information regarding visits, clients, users
Send information to field employees

I need this module!

Do you want to make sure that you always have the RIGHT PRODUCT WITH THE RIGHT PROMOTION AT THE RIGHT PLACE?
Benefit from a free demonstration personalized to your needs

* Privacy policy

Useful information about SeniorSFA:

Perfect store: what is it and how it can help you win at the shelf

From your point of view as a player in the FMCG market, this concept refers to the point of sale whether it’s the store, supermarket, hypermarket, etc. which reaches or exceeds…

Read the article

The distributor Lumy Tools manages its business with Senior Software solutions

The company has reduced the selling time with the SFA solution, which gives sales agents access from their mobile device to the stock situation, goods characteristics…

Read the article

What is SFA?

SFA or Sales Force Automation refers to the process of automating repetitive activities carried out of salesperson. A SFA software has…

Read the article

The leader of beer and soft drinks distribution in Bistrita county chose Senior Software solutions

All orders coming from customers are taken over by Roxana SRL agents in SFA, installed on Android tablets, and then sent to the ERP platform for synchronization. This way,…

Read the article

SeniorSFA - The Complete Solution for Your Presales, Van sales, Merchandising and Marketing activities

SeniorSFA helps manufacturers and retailers achieve maximum results in the field.

Wondering what can you do with SeniorSFA?

With SeniorSFA you can automate your entire workflow,
from the point of sale visit preparation to the analysis and optimization stage.

Plan the day-to-day activities of field teams

Increase product availability and promotional efficiency

Be always one step ahead of the competition

Companies that have already chosen Senior Software solutions: