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Old Team Distribution optimized its sales activities and logistics operations using Senior Software systems

Beneficii obtinute de Old Team Distribution cu sisteme software integrate

A major distributor of alcoholic and non-alcoholic beverages in the country, Old Team Distribution processes orders very quickly and with maximum accuracy using software solutions from Senior Software. Thanks to the integrated systems, the company improved its logistics and sales processes, managing to handle double the volume of activities without requiring a significant increase in staff.

Old Team Distribution is one of the most dynamic beverage distributors in Romania and is part of a group of three companies with extensive market experience. Supported by flexible and customizable systems from Senior Software, the organization optimized its workflows and gained increased visibility and control over the entire business. Since adopting high performance software for automation and process connectivity, the group has been able to easily generate offers tailored to market needs and design the most effective business strategies. Following the implementation of SeniorERP, a resource management ERP software, SFA, a sales force automation solution, WMS, a warehouse management program, and SeniorVisualBI, a BI system for data reporting and analysis, the company achieved multiple benefits:
  • Centralized management of all activities and optimization of work processes
  • Compliance with legal requirements and simplification of the invoicing process
  • Fast updating of information and accurate data transmission to customers
  • Improved warehouse space efficiency and easy location of each product
  • The ability to analyze the profitability of each item, demand, and stock requirements
  • Reduction of picking times by up to 30% and 100% process accuracy
  • Rapid identification of new business opportunities based on detailed reports
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Senior Software -flexibilitate si adaptabilitate in fata schimbarilor din piata
We implemented SeniorERP back when we had only four employees, and the decision to acquire an ERP system so early came as a result of the complexity of our business. There are many operations that need to be managed in an integrated and structured way. From order intake in SFA by sales agents to warehouse picking and order preparation for delivery, all operations are carried out within the software.
The implementation of the WMS system brought significant improvements, doubling the volume of activities carried out […]. With a single click, we have access to any information about any product in the warehouse. If previously the picking process took an entire day, we can now complete this activity in just 5 hours. […] Business Intelligence is actively used across all our departments for strategic decision making, whether it involves analyzing consumption trends, customer behavior, cash flow, purchasing, or sales.

Monica Dinu, Managing Partner – Old Team Distribution

The distributor plans to open a new operational location in the coming period and expand its product portfolio, a development that will be supported by modern solutions from Senior Software.

About Old Team Distribution

Old Team Distribution offers a wide range of alcoholic and non alcoholic beverages. With a portfolio of approximately 7,000 unique products, the company works with over 100 suppliers and manages an extensive network of around 2,000 points of sale nationwide. The company operates three strategic warehouses located in Bucharest, Brasov, and Ploiesti, covering the full range of beverages intended for the HoReCa industry.

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Old Team Distribution optimized its sales activities and logistics operations using Senior Software systems