The online retailer is processing its orders with systems from Senior Software, a top online retailer from the Romanian tires and rims market, improved its entire activity thanks to Senior Software’s systems.

AnveloSHOP Logo ERP, one of the top retailers in the tire and rim e-commerce market in Romania, is processing data and orders more quickly and with a significant reduction of the risk of human error, thanks to the automation of the company’s operations. The team manages resources with increased efficiency and makes better business decisions by using the ERP and BI system pack from Senior Software. offers its clients a wide selection of rims and tyres through the online store. The investments made in software suites allowed the retailer to increase productivity, to accurately manage stocks from multiple locations and to gain more efficient control over stocks through the automation of certain business processes:

  • Stock and product updates on the website
  • Import of price lists from suppliers, directly into the ERP
  • Import of order bills from suppliers
  • AWB creation

We have gained time, undoubtedly. The most important advantages obtained after using the ERP and Business Intelligence systems are: centralized gathering, with low effort, of all important data needed for the business to work and the obtaining of conclusive, real-time reports.
We cannot disperse ourselves of these solutions. Te automation and optimization of the online order processes and their processing is a real help and a necessity when it comes to running a modern, productive and quality online retail business, that is also end-client oriented.

specified Gabriel Tofan, Managing Director of

The team ships products in the same day that the orders are placed, exception being days with heavy snow and Black Friday-type events. Also, the retailer gained a clear and correct perspective over business, thanks to the functionalities which facilitate the generation of required reports, from both the ERP and BI suites. At the same time,’s representatives have registered a better relationship with their suppliers. The company’s management considers that the two systems will keep contributing to the increase of employee productivity and the optimization of online order related operations.

About is one of the top players in the tire and rim retail e-commerce market. The online store is owned by AUTO DIN SRL, from the Neamt County, that also owns Launched on the Romanian market in 2009, the company currently registers a turnover of over 5.6 million euro.

Also read: ApiLand has reduced its order processing times by up to 40% with Senior Software’s suites