Pro Activ: “With Senior Software, we have been able to gain increased visibility over the business and the direction the company needs to take”

Building materials distributor Pro Activ has managed to mitigate the negative impact of market changes on the business, to obtain major time savings and to increase business performance with ERP and BI solutions from Senior Software.

Pro Activ increased business performance and gained multiple benefits by using modern operations automation systems provided by Senior Software. The company has managed to significantly mitigate the impact of price volatility, and investments in technology have helped the team increase business profitability in a period of financial instability.

With SeniorERP and SeniorVisualBI from Senior Software, the distributor Pro Activ has optimized business processes, reduced working time on various operations and doubled turnover.

ERP and BI have made a big difference in terms of increasing efficiency and performance, both on the financial-accounting and purchasing side and on the controlling side. Also, planning and delivery activities take much less time. We work faster and more efficiently, and all these advantages have ultimately led to increased profitability.

When the Senior Software systems were implemented, Pro Activ had a turnover of around €13 million and around 400 unique customers served per month, and today we are talking about almost €25 million and 600 unique customers. We are sure and aware that, without Senior Software’s solution, the impact of price volatility on the profitability area would have been overwhelming.

pro activ logo new 2022 testimonial comunicat
Alin Ionescu
Executive Director - Pro Activ


The integrated systems SeniorERP and SeniorVisualBI, are adapted to the needs of the building materials distributor, and optimally manage all business segments. Some of the benefits obtained by the Pro Activ team are:

Increased efficiency in daily activities

Major time savings

Significant reduction in errors

Real-time price visibility

Improved customer relationships

Control of the whole business

Improved business strategies

beneficiile obtinute de echipa Pro Activ cu sistem software erp si business intelligence

For a year and a half, several players in this industry, and not only, have been affected by massive price increases and we are talking about doubling prices in a very short time, about increases of tens of percent per quarter. […] Obviously we’re in an extremely favorable position, precisely because we have prepared and thinking the business in such a way that we can be flexible. […] It has certainly helped Senior Software tools to anticipate these situations, to deliver performance and to have a very well-developed controlling area

- added Alin Ionescu.

The know-how and professionalism of the Senior Software team, along with the capabilities of the solutions in their portfolio, led the Pro Activ managers to start working with this provider.

About Pro Activ

Pro Activ has more than 20 years of experience in the building materials distribution market and owns two brands, OK Fix and Crizantema. The business also distributes products of brands like: Knauf Gips, Austrotherm, Ursa, Xella, Tehnogips, Ral Color, Baumit, Brikston, Soceram etc. Among the product categories marketed by the company are: washable paints, primers, EPS and Extruded polystyrene, adhesives, thinners and more.

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